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Online reputation management (ORM) is the process of improving public perception of an organization or individual by influencing search results. So ORM isn’t exclusively public relations or SEO, but actually a hybrid of the two. Let’s dig in deeper.
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Your Online Images Can Be Affected by:
Bad reviews hurt your online reputation
- consumers overwhelmingly trust online review sites to learn about products and services before they make a purchase.
- fake bad reviews
- Illigitimate Consumer Complaints
False, Slanderous attacks
Whether the source is a bitter ex, disgruntled former employee, even a less than professional competitor, you must fight back.
Unfavorable or misleading competitor comparisons
- Customers do a lot of research before they decide which product or brand to invest their money in. And product comparison articles have a significant impact on their final decision.
- Lots of these “product comparison” websites are actually disguised affiliates or allies of one of the products they compare.
- So these companies can often own these sites & be using them to rank higher as well to out rank your voice.
- We help you combat & get a strategy to beat out these voices in ranking.
lawsuits and public scandals that attempt to dominate their search results
****But be warned: these situations are extremely delicate. It’s best to seek help from online reputation management experts so you don’t make things worse***
We help you get very clear with your Brand Identity & message so your business & brand is shown in the best light!